Gamification is gaining popularity and delivering significant value to businesses. However, for successful gamification deployment, it is essential to note.
✔️ DO identify desired behavior
Incorporating game elements into a non-game product doesn’t assure immediate success for a company’s goals. Success lies in aligning gamification strategies with specific user behaviors that the brand aims to influence.
This creates a positive and accomplished experience for the customer, fostering an association with the brand’s product or service.
❌ DON’T gamify without purpose
In the realm of business dynamics, the appeal of gamification is evident. However, success in gamification hinges on thoughtful execution rather than hasty implementation.
Resist the temptation to incorporate gamification aimlessly; instead, craft a purposeful strategy aligned with your brand and resonate with your audience.
✔️ DO select suitable game elements
Gamification has many tricks up its sleeve, but not all play well in every field. Forget about what’s hot and focus on what fits your industry and goals. When you’re setting up gamification, keeping it real with your industry and objectives stops a big gap between what you want and what you get.
❌ DON’T overly depend on leaderboards
Leaderboards, a widely embraced gaming feature, span industries from language apps to fitness platforms. Though effective, their improper use can breed unhealthy competition.
To employ them successfully, companies must understand their user base, and determine if leaderboards align with their goals. If not, exploring alternative strategies is crucial.
✔️ DO consider negative consequences
Gamification involves a reward system that motivates user behavior to achieve rewards. While this is a highly effective feature, it’s important to be mindful of potential negative effects. Users may exploit it for fraudulent purposes. Hence, gamification strategies should incorporate accurate tracking systems to prevent and mitigate unwanted cases.
❌ DON’T complicate unnecessarily
In contemporary gamification, custom elements like badges and avatars are intricately designed. Yet, is this complexity truly necessary? The essence of gamification lies in aiding businesses to attain their primary objectives. Consequently, if this goal isn’t realized, these elements cease to hold value.
✔️ DO measure game effects
The application of gamification extends beyond designing and integrating game elements into business products; it requires tracking user behavior and analyzing its impact. To measure the effectiveness of gamification, businesses need to consider metrics such as the level of interaction, retention rate, and return rate of users.
This analysis provides businesses with insights into the factors that bring positive impacts and those that bring negative impacts. Using this information, businesses can make informed adjustments to the game, aligning it with their desired goals.
❌ DON’T introduce excessive rewards
For many companies, the essence of their gamification strategy revolves around rewards. While these incentives can be powerful motivators, an excess of rewards may lead to unintended negative consequences. When every positive action is consistently rewarded, the system can become monotonous, resulting in a loss of user interest.
To prevent this, consider simplifying the system by being selective with rewards. Not every behavior needs to be rewarded; focusing on two or three key actions can significantly increase the success of the gamification element.
✔️ DO set a time range for change
The duration of a gamification program is a critical factor influencing its success. In addition to aiding companies in selecting suitable game elements, a well-defined timeframe enables them to pinpoint the factors that require measurement and analysis. This strategic approach accelerates goal achievement for businesses.
❌ DON’T neglect social integration
Infusing social components into game elements is crucial. This not only boosts user engagement but also triggers changes in their behavior. People naturally enjoy showcasing their achievements and being part of a community, regardless of its size. Companies should recognize and leverage the value that social integration brings to a gamification program.
When incorporating gamification into any business model, paying attention to DOS and DON’TS factors is crucial for achieving maximum efficiency.
Elofun, a well-regarded gamification production company, has earned the trust of a multitude of prestigious partners, including Viettel Money, MyTel Pay, E-Money, TPBank, Heineken and leading FMCG brands. If you wish to connect with us, please do not hesitate to do so.
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