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WHY GAMIFICATION IN APP IS IMPORTANT?

In the ever-evolving digital landscape, the importance of integrating gamification into mobile apps cannot be overstated. With over 2.2 billion active mobile gamers worldwide as of 2022 and gaming apps dominating the charts, the influence of game design elements is extending beyond the gaming category. In fact, 13.66% of apps belong to the gaming category, leaving other Apple App Store categories trailing behind. This shift has given rise to a trend where apps from diverse categories are strategically adopting game elements to enhance user experience and boost their marketing strategies.

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