Implementing gamification mechanics in banking apps can enhance user engagement, foster positive financial behaviors, and create a more enjoyable user experience. Here’s a guide on how to effectively use gamification mechanics in banking apps and examples.
1️⃣ Saving goals in Tinkoff app
Setting goals is like having a roadmap for your savings journey.
With Tinkoff, users can set goals for everything. The app breaks down the goal, showing how much to save monthly, and keeps users motivated by tracking progress. It’s like having a personal guide to reach your savings target!
2️⃣ Achievement badges in Monobank app
Want to make banking more fun? Try achievements! Get badges for using your card abroad or splitting bills. It’s like turning banking into a game, keeping you excited and sticking around.
Monobank used their brand mascot — a friendly domestic cat For badge designs. Tasks included completing your personal profile or using ApplePay for a transaction. Collect badges, and the first ones to get them all got cool prizes!
3️⃣ Budgeting in Oops’s app
Gamification in Oops’s budget app simplifies expense tracking with visuals and swiping.
Since its 2022 launch, Oops has helped users sort out over $23 million in transactions, thanks to its viral gamification strategy.
4️⃣ Cashback and rewards in Revolut app
To enhance customer loyalty, banks are turning to gamification, with a focus on cashback and reward.
Revolut provides a 3% cashback on online purchases from over a thousand brands. They also offer a wide-ranging reward hub featuring limited-time tasks and offers.
🔴 Source: purrweb.com
The examples show how banks are using fun gamification features. The future of banking is about blending technology and user-friendly design, where gamification helps make positive changes happen.
️🎯 If you want to create a gamification campaign that yields more benefits for your banking business, contact Elofun now!
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