Nowadays, using games in marketing strategies is becoming one of the hottest trends in social media. This is an ideal method to help businesses grow customers and sales in their business strategy.
So what are the advantages of gamification?
1️⃣ Increase retention rate
Gamification encourages users to achieve a specific goal. Therefore, it influences users’ behavior in the direction desired by the business. Thereby gamification helps your company increase conversion rates.
Gamification can make your marketing message more interesting. It can also create a sense of social competition which can promote users to convert.
2️⃣ Increase engagement rate
By incorporating game elements into your programs, you can increase engagement rates. Gamification offers customers points, reward programs, and discounts or offers different rewards. It encourages customers to be about interacting with the business again. The majority of customers admit that they come back to continue playing the game from ranking up and winning rewards.
3️⃣ Increase app installs rate
Implementing your gamification will increase the stickiness of your app. It also boosts user acquisition and engagement. Besides that, gamification encourages your users to share your app with friends and generate organic installs. Therefore, you can get more app installs.
4️⃣ Increase brand awareness
Gamification is an effective marketing method that makes a business stand out and memorable to customers. It also can increase customer loyalty. By including game elements in marketing, you can help customers feel appreciated and special when using your services.
5️⃣ Increase revenue
By offering promo codes, discount vouchers, or a product on offer through games, you can convert casual visitors to placing orders.
Using gamification as part of a communications strategy allows companies to grow their brand image and reputation, advertise their products and services, rally their sales teams, and collect data on prospective and existing clients and partners all at the same time…All of which boost a company’s sales revenue.
With the advantages of gamification, you can achieve the goal of a campaign that brings the most profit for the business.
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