Inspired by one of the most popular games, McDonald’s Monopoly Game utilized gamification to create captivating and engaging experiences for customers. This approach is a fantastic method to boost sales and enhance the overall customer experience. Additionally, it serves as an effective strategy to attract new users.
Overview
McDonald’s Monopoly Game dates back to 1987 and is conducted entirely offline. When purchasing certain products from McDonald’s, customers are rewarded with tickets.
Each ticket corresponds to a space on the Monopoly game board. The objective is to gather all the pieces of the same color to qualify for a prize.
What makes for success?
One of the primary factors contributing to the success of McDonald’s Monopoly is its simplicity.
McDonald’s Monopoly employs various gamification mechanisms to craft an enjoyable and immersive customer experience. The gameplay is simple, yet the rewards are highly appealing. Many customers will opt to enhance their orders to double their chances of winning. This approach is a fantastic method to boost sales and enhance the overall customer experience. Additionally, it serves as an effective strategy to attract new users.
Campaign’s performance
In 2010, McDonald’s increased its sales by 5,6% in USA, through this program, with many people engaged in impulse buying just to get tickets.
Lesson learned
- Employing gamification can serve as a strategy to encourage upselling and cross-selling.
- By integrating diverse gamification mechanisms, the campaign will engage a broad audience and enhance its overall appeal.
- The level of appeal in the promotion will strongly influence customers.
- Adapting the campaign to each market’s specifics will enhance its efficiency.
Elofun, a respected and high-quality gamification production unit, is trusted and chosen by numerous prominent partners. Connect us now and engage more users with us!
Business Contact
✔️ Email: [email protected]
✔️ SĐT: +84 868 887 888
Find out more about us
👉 Fanpage: https://www.facebook.com/elofun.entertainment
👉 LinkedIn: https://www.linkedin.com/company/elofun-entertainment
👉 Youtube: https://www.youtube.com/@elofun
👉 Tiktok: https://www.tiktok.com/@elofun.entertainment
